LinkedIn Profile Optimisation That Gets You Found
A fully rewritten LinkedIn profile: headline, about section, experience, and skills, optimised for recruiter search in 2026.
Most LinkedIn profiles are either blank or a copy-paste of a CV. Neither gets you found. Our writers rewrite your profile from the ground up, using the keywords recruiters actually search, and the narrative structure that converts a profile view into an interview request.
Why your LinkedIn profile matters more than ever
LinkedIn is no longer just a professional directory. For UK recruiters, it is the primary sourcing tool, the background check, and the first impression, often before your CV is ever opened.
87%
of UK recruiters use LinkedIn as their primary tool for finding and vetting candidates, according to LinkedIn's own talent trends data.
1m+
UK job listings active on LinkedIn at any given time. A weak profile means missing opportunities that are never advertised anywhere else.
220 chars
The length of your LinkedIn headline. It is the most important, and most wasted, piece of real estate on your entire profile.
Most profiles are blank or a copy of the CV
A blank profile signals disengagement. A copy-paste CV misses what LinkedIn is for: discoverability, narrative, and social proof. Neither works. A rewritten profile does something different: it tells your story in the format that LinkedIn's algorithm and recruiters both respond to.
LinkedIn's algorithm rewards completeness and keywords
Profiles that score "All-Star" on LinkedIn's completeness index appear significantly higher in recruiter search results. Getting there requires the right content in the right sections, not just filling in every box. Our writers know which fields carry the most algorithmic weight and optimise accordingly.
AI-generated LinkedIn profiles are easy to spot
The same generic phrases, the same overlong about sections, the same hollow buzzwords. Recruiters who review dozens of profiles a day recognise AI output immediately. A human-written profile reads differently: it has specificity, personality, and a voice that feels like a real person, because it is.
Recruiters search by keyword, location, and headline
If those three things are not optimised, you will not appear in searches for roles you are qualified for. Most candidates have never considered what keywords a recruiter would type to find someone like them. We research those terms and build them into your profile naturally, without keyword stuffing.
What we rewrite
Section 1
Headline
The most important 220 characters on your profile. It appears in every search result, every connection request, and every message you send. Most people write their job title. We write a searchable, compelling statement that tells recruiters exactly who you are and what you offer.
Section 2
About Section
Your career narrative, not your CV summary. The about section is the only place on LinkedIn where you can tell your story in full sentences. We write it in first person, in your voice, structured to hook a reader in the first two lines and deliver your value proposition clearly by the end.
Section 3
Experience Section
Achievement-led, not duty lists. Each role gets a brief context statement and two to four bullet points that lead with impact and include numbers where available. LinkedIn experience entries are also indexed by the algorithm, so we incorporate the right keywords without making the copy feel optimised.
Section 4
Skills Section
Keyword-matched to your target roles. LinkedIn's skills section directly influences which recruiter searches you appear in. We research the skills most commonly listed by people in your target roles and build a skills section that aligns your profile with those searches.
Section 5
Featured Section
What to put here and what to avoid. The featured section sits at the top of your profile and is prime visibility real estate. We advise on what to feature based on your career level and target roles, and what to leave out to avoid cluttering your profile with irrelevant content.
Section 6
Recommendations
How to get them and what they should say. A LinkedIn recommendation from the right person carries more weight than a dozen endorsements. We advise on who to ask, how to ask, and what to suggest they include so that the recommendation actively supports your positioning rather than just saying you were pleasant to work with.
Simple, transparent pricing
Standalone Service
LinkedIn Profile Optimisation
Full rewrite: headline, about, experience, skills, and featured section guidance.
£129
- Headline rewrite optimised for recruiter search
- About section written in your voice, in first person
- Experience section: achievement-led bullets for each role
- Skills section aligned to your target role keywords
- Featured section recommendations
- 48-hour turnaround, one revision included
LinkedIn is already included in our Executive (£349) and Leadership (£695) packages. If you are also getting a CV rewrite, those packages represent better value than the standalone service.
Frequently asked questions
Ready to get found by the right recruiters?
Start with a free CV review. Share your current CV and target roles. Our team will come back with honest feedback and a clear recommendation on what your LinkedIn profile needs.
Get My Free CV Review